Are you interested in your small company to make it to the best level? You might imagine a large amount of budget when you think to grow your small company. How about growing your business online? It can expand your small company into a brand. The good thing is, it reduces the cost of resources, printing materials, board rents, etc. All you need is an internet connection and a cheap system. How to grow a small company online? Let discuss the following steps to understand the plan.
- Purchase Domain Hosting
- Design Identity and Develop Website
- Digital Marketing
- Customer services
These are the pillars that help online businesses to stand up and become a brand. Let’s discuss these steps briefly.
Purchase Domain Hosting
The initial step is to buy a domain with the name of your company. Domain purchasing will be the first step, where you buy a name that will become a brand name in the upcoming future. You can find multiple companies that are selling domain names and hosting. Some popular sites are BlueHost, NameCheap, and Godaddy.
Hosting is a must thing that you need. It’s a storage space where you’ll place your website live for the audience. Hosting servers are good if they have powerful processors.
Design Brand Identity and Develop Website
Once you buy a domain name and hosting space for your website, you need to create the website. For this, you might need a web designer and a web developer. An attractive design and SEO-friendly website will rank smoothly.
WordPress is a better option to develop a website. Why? There are multiple reasons to use WordPress for website development.
- Save time to go live.
- Easy to maintain.
- Reduces cost of website development
- No need for backend development.
- You can set any free prepared theme.
Time is money! Everyone knows that. WordPress development reduces the cost and saves your time while developing and during maintenance of the website. Approximately 75% of websites are using WordPress.
Digital Marketing of Small Company
You have developed your website and live on the internet. All you need is now a perfect marketing strategy for your online business. What steps should you take for the digital marketing of your small company?
- Start organic marketing.
- Work on website SEO.
- Create social media appearance.
- Write articles on your products/services.
Organic marketing includes all the things like social media marketing, social bookmarking, press releases, web 2.0, guest postings, and all the other submissions.
Organic SEO of a website takes time! In the first step, you need to do ON-PAGE SEO. You need to search the keywords, implement them in your website pages. In the next step, create a perfect internal linking, Set the alt tag of each image, Headings should be optimized, create sitemaps, index your website in Google search console, and you’re all set.
The second step will be OFF-PAGE SEO. All you need is backlinks, whether paid or unpaid. Here you will need social bookmarks, guest posts, Web 2.0, and all other types of backlinks like directory submissions, etc.
Social media appearance is an important thing when you’re trying to grow in digital marketing. You can create a great community on social media and share your business products and services with them.
You can run paid marketing campaigns once you start earning from your online community!
Customer care increases your sales in a fast way. If you care about your customers by solving their queries, you can retain them and sell them your products repeatedly. I recommend you free ticket management software. This software will help you to manage your customers efficiently.