Branding is to be known and recognized
Branding is all the actions and reflections that a company engages in order to develop and return a positive image of itself.
The brand image allows the company to assert its identity and at the same time to distinguish itself from its competitors. It is a real source of value. The idea being to be the first or one of the first brands that come to mind of consumers.
Our job is mainly to install a brand culture consistent and rewarding, allowing the brand to evolve towards the desires of its consumers.
The concept of the brand is more than ever and we are now part of our daily life, we live through them.
“Branding” builds your identity
What image did you want to communicate with you?
Your brand is unique, you already knew it but how do others see you? What is their perception of your business?
The three major variants of the brand image:
- The perceived image, that is, the way your target segment (your intended audience, on which you project the image) sees and perceives your brand.
- The true image or reality of the brand with its strengths and weaknesses, as it is known and felt by the company.
- The desired image is the way the company wants to be perceived by the target segment and resulting from a positioning decision.
We live in a highly competitive world. In a market where competition is becoming fiercer, your weapon must be the difference, focused on your benefits and values.
At products or similar service, your image must be unique. You have to stand out. We are developing strategies to help your business succeed.
For Branding, Our goal is to help you create a strong and coherent whole, our expertise, is your media of communication.
When to think about rebranding
Rebranding is more than a simple redesign of the logo. It involves a real reflection and a profound transformation around all aspects of its brand. Graphic chart, Baseline, but also presentation and history of the company. The rebranding can take all the necessary dimensions to make evolve the company in its external communication (website, press, social networks), even internal (values, management teams, history). It is, therefore, a very important step that it is better to consider with objective criteria not to take the risk of changing an image in vain on the pretext that we saw better at the competitor or that we get tired of his logo.