What is content marketing?

We all agree that content marketing is one of the most effective forms a startup can use. It costs less than traditional ad spends, is easier to measure, and reaches a targeted audience while making you and your company experts in your field.

Content Marketing is the creation and sharing of online content designed specifically to help you achieve your digital marketing goals. Its format can vary, from video or computer graphics to blog posts or emails. The content must be original, useful and entertaining to showcase what your business can offer. Relevant and high-quality content can be used to drive more traffic to your site. It’s an essential element to attract the right customers.

Why do businesses need a content marketing strategy?

Internet users can visit your website for two reasons, looking for information about a product or service, or pieces of information that may motivate them to make a purchase. Most brands that have implemented content marketing strategies are achieving an excellent return on their investment in a short period of time. The content must be of good quality, engaging and have good visibility to successfully present the products and services as the solution sought by prospects. Engaging content can come in the form of blog posts, videos or social media publications.

Content marketing also helps you to develop a strong brand image. Well-researched and useful content will strengthen your authority and the trust of your prospects, which will allow your website to generate more qualified leads and achieve more conversions.

Content Strategy:

According to Cybexo, the content strategy is the heart of the website, from planning (via Mind Mapping and Keyword research) to creating information-oriented content about the company, its services, and products.

Google would like “quality pages” (the concept remains to be interpreted).
When setting up the production plan, we pay particular attention to the founding texts that will be the pillars of the visibility in the search engines.

This planning responds to a cold and rational approach

  • Analyze needs
  • Editorial Strategy
  • Optimized writing
  • Publication and promotion of content
  • Update watch

The main purpose of this founding content is to use key terms Keywords and marketing to create an offer encouraging, in passing, the act of purchase.

On the web, this will include the image, video and any type of animation.

Content marketing: strategy resulting from hyper-communication