An important aspect that is mostly neglected by many businesses is the “user-friendly website”. Usability plays a key role in the success of any website. A friendly web design keeps the attention of users and creates a trust element in front of users. The user spends more time in a friendly environment that ultimately helps to rank up the website by decreasing its bounce rate in all search engines, more on the website is visible and accessible for more net surfing users.
A good look is not only the requirement for a successful website. Usability really matters, it creates ease for the users to find relevant information they need. Many things are considered to improve the website’s usability. We will discuss the key characteristics to make a user-friendly website.
Characteristics for User-Friendly Website:
- Mobile-Friendly Website
- Efficient Load Time
- Consistency in Browser
- Accessible to all users
- Effective Navigation
Mobile Friendly Website:
In 2020, search engines are giving priority to the sites that are mobile optimized. It is compulsory for site owners to create a mobile-friendly website if they need high rankings in search engines. A mobile-friendly website is now a ranking factor. To make a mobile-friendly website, one should keep the following aspects in mind:
- Mobile phone processors are typically slower than computers.
- Mobile screens are small
- People poke fingers on the touch screens
- Mobile networks have usually lesser bandwidth and slower load speed.
Have a look on easy step-by-step guide that provides a clear strategy to create a mobile friendly website.
Efficient Load Time
A website that takes a long time to load is the most annoying thing for a website user. Slow load time is one of the main reasons why users leave the website. Create a website while considering that a good website’s load time is about 4 to 6 seconds, as it is also a search engine ranking factor.
The most common factors that affect a website’s speed are third-party website plugins, widgets, and social media inclusion on the website. Try to limit the use and only use the ones that are necessary. Remember, typical customers will only wait a few seconds for your page to load and after that, they will move towards your competitor’s site and avoid visiting your site again.
Browser Consistency For User-Friendly Website
Consistency in the browser is very easy to overlook. It’s bad for branding perspective and has a negative effect on website usability. So, it’s important to ensure your website appears, behaves consistently across all major browsers like Chrome, Opera, Firefox, and Safari.
Accessible to all users
Creating a user-friendly website has become a necessity. Not only that, the website should be accessible to all including disabled or elderly users. These users usually use screen readers to access the website. Guidelines of website accessibility highlight simple web design techniques that help the website available to a larger audience.
- Multiple ways to explore content like “Most Popular”.
- Informative header and footer.
- Good internal linking.
Good website usability increase visitors and increase the chances of success. Given all above characteristics are general but very important for each website to apply.