Still mostly people who are indulged in social media marketing, think that they are doing digital marketing. It’s not exactly true because social media marketing is part of digital marketing. Although digital and social media marketing have differences but no doubt social media marketing is itself a very huge portion of digital marketing.
Digital and Social Media Marketing
In digital marketing, there are many more channels to utilize a perfect campaign. There are two digital marketing mediums, offline and online, and both are used for digital marketing. Digital and social media marketing both have the same tasks but they work differently.
What is Digital Media Marketing?
Marketing means the action of promoting business’ products or services to make them noticeable to the people and generate sales. Using ‘digital’ to marketing means utilizing digital media channels to promote business’ products and services.
Digital marketing is an umbrella term that is used for all types of marketing activities that a brand performs digitally, whether online or offline.
Online Marketing Channels
A lot of tools and techniques used in online digital marketing like Website Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Affiliate Marketing, Video Marketing, and Mobile Marketing.
Offline Marketing Channels
Offline marketing is taking less priority than the previous times, but still have much importance and influence. It has very mediums but the huge scale of mediums like Television, Radio, SMS, and digital billboards.
What is Social Media Marketing?
It’s the most popular word in internet/online marketing. SMM is its short form. Almost everyone who has internet access is using social media platforms like Twitter, Instagram, Pinterest, etc. If an internet user is not using social media channels then he/she had at least familiar with these names. Social media platforms use is to interact with people, share information, make communities, or to join communities at the user’s own choice. Activities on social media platforms are Image posting, Content sharing, and video uploads. Businesses also use paid marketing advertising.
Social Media Marketing Strategy
Running a campaign without any social marketing strategy is like moving in an unknown place without having a map. You might have fun, but you will probably get lost. Every social media platform provides some parameters to run any ad campaign. These parameters work like a map in the jungle, and every business should know some key points before starting a campaign:
- What do you want to achieve through social media marketing?
- Who is your target audience?
- What is your targeted area? Are you providing your products/services there?
- What type of message you want to send your targeted audience like business promotional, brand awareness or to generate sales?
- Do you want to increase your website audience only?
Some popular social media platforms are Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube. You can find more social media platforms like Tumblr, Scoop it, Reddit, etc. but these are not popular in all countries. You can use social media channels according to your targeted areas, gender, and age.
Advantages of using Social Media Channels
It’s a fast medium to spread your message. Like if you have much following, or have a huge audience community, you can post your message there and it will reach to the whole community. It’s good to get traffic to your website and to build trust in your customers. Social media is a faster way to increase sales.
Importance of Digital Marketing
While advertising, you target specific people who need your product or services and have the power to buy your products. You focus on
- Education Level
- Buying Behavior
- Challenge and more.
To achieve the sales target, most businesses keep their focus on search engine optimization and it’s good because a strong SEO helps to get 80% of traffic on the website.
We have just begun to discuss the importance of digital marketing. Another important part of digital marketing is Email Marketing.
Digital Marketing Strategy
It depends on what are your needs, you need to generate sales or you just need your brand notice in front of others. Maybe your target is to educate your audience about your products/services. It also depends on resources. A perfect strategy can be finalized after knowing the exact resources and requirements. But I would love to mention that three things have the most influence on your digital marketing success.
- Email Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
Search Engine Marketing (SEM) also has an important place in marketing but email marketing helps you to reach your audience categorically, to educate them individually, and to convince them that they need your products/services. Social media marketing is good to keep your audience engaged with your brand. SEO ranked up the website for the long run where SEM ranks you on top but It’s paid. When you stop running PPC ads, your site will be removed from search engine rankings.
It is difficult to write down a book in a small article, but I hope you understand where digital and social media marketing stand. You can check the details about digital marketing and social media marketing individually. Please feel free to ask any questions and I will be back to you with my best knowledge. Stay safe and stay happy.