The best techniques for referencing a website in 2020

The question of SEO is vast and yet essential. This article will give you all the answers to get the best SEO for your site.

The initial idea of ​​the article is quite simple, we wanted to stay in a very direct content, not very theoretical and therefore practical. Our goal is to create a website well referenced on search engines.

We start with a basic, unfortunately necessary! Do not skip the analysis.

Do a website audit for natural referencing.

The first point is to understand what works and what doesn’t. First of all, we advise you to do an SEO Audit. This audit will allow you to know.

• Your site is built well or not.
• What are the defects, as well as the quality it offers?

Avoid wasting time working on unnecessary things, a full audit therefore allows you to make the most of your time, and gain efficiency.

The referencing of the pages of a site and its keywords

How to optimize the referencing of your pages individually? The question of page referencing is quite frequent, do I have to optimize all my pages? How to create a professional referencing website?

Google operates on a user query system, using keywords and keywords. They are the basis of your referencing: as in a book, each web page contains keywords which allow to establish its theme.

When a user do a search on Google, the search engine offers relevant pages, related the query. For this, it analyzes a list of elements, related to your site as a whole, but also to the semantics of each of the pages of your site, whether or not it decides to present as search results.

In order to make this article more digestible, we have written a guide, and several articles, on the essential subject of keywords, and on optimizing your pages (links below). If you have any questions, you can also contact us directly.

• How to optimize a page for SEO?
• How to choose my keywords?

Internal linking is the best ally of the construction until the referencing of your site. We often talk about “Internal mesh”, to talk about internal links.

The mesh and internal links allow several things:

• Understand which pages are missing from your site
• Avoid producing “zombie” pages (pages that are never visited)
• Improve your “budget crawl” (virtual time granted by Google to your site) and therefore allow Google to spend more regularly on your website.

Understanding the missing pages for SEO of your site

Big topic, little answer! We have seen that each page has its own keywords, the more pages you have the more you increase the number of keywords on which you are indexed. However, be careful not to position two different pages on the same keyword.

A keyword, as we use it in this text, is actually a word niche. For example “Create a website” is a keyword that contains several keyword niches, such as “Create a professional referencing website” or “Create a showcase site”, etc. Each page is therefore a small lever for your organic traffic.

Avoid zombie pages for referencing your website

Internal mesh is a great way to avoid creating zombie pages. These pages are created pages, but are never visited afterwards.

They constitute a small ball, which you drag at the foot of your website.

A kind of dead weight, which prevents you from taking off your website, in terms of natural referencing.

A good internal mesh between your pages will allow you to properly link the pages together, and thus prevent certain pages from ever being visited.

Mobile technical optimization for natural referencing

There is no denying that technical optimization for mobile will improve your SEO. But then how do you do it? Improving your website technically is both simple and complex. Mobile optimization involves two key elements, loading time and responsive design.

Regarding the loading time I allow myself to avoid going into the details of the code here, if you go through a CMS there is no shortage of articles on the subject of optimizing the code to reduce its weight and thus reduce loading time. If you went through a Website Builder type Orson.io the code is by nature optimized for natural referencing.

To summarize quite briefly and you orient yourself towards the best practice here are 3 elements to remember for the optimization of mobile natural referencing.

Make sure your website is responsive design

Make sure your images are light, don’t hesitate to compress them if necessary with graphic design tools.

The summary for referencing a website

A well-constructed site, regularly animated with new content, open on social networks and mobiles, linked to its environment, a site that will naturally be better identified by Google and therefore presented to more Internet users.

It’s your turn!