The terms "brand image”, "reputation”, "notoriety" have very different meanings, while being complementary. It results from the characteristics of the product or brand concerned
Switching towards digital business increases operational efficiency, improves your workflows, your customer relations as well as your company's image with the public.
An important tool that is mostly used by top service providers and especially customer support operations is Ticket Management System (TMS). What is the Ticket Management System? Simply, it’s a software that allows a business to create and manage support tickets. Tracking the updates and details of the concerned problem until it is resolved. A...
In the context of digital marketing, a CRM tool is designed to compile customer data from different communication channels like emails, telephone, social networks, web pages, etc. Cutting costs to be more profitable and have a competitive advantage is what companies want to survive. It is one of the most drastic measures used to try...
In recent times, VPNs (Virtual Private Networks) have taken more interest. By the way, this increase in VPN usage is not surprising. VPN is going to be an essential need for some purposes, I am going to explain some of the reasons. Have you ever think why people are getting aware of VPN or why...
This will be a vague argument if I said why a business should focus on a mobile app. Because in this age of mobility, it is not only difficult but also impossible to live without our smartphones. Mobile apps are considered to be one of the most powerful tools for contacting the target audience in...
8 Key Benefits of CRM for a Business Success If we regularly praise the merits of CRM (Customer Relationship Management), it is because we know that its daily use allows companies to offer a perfect customer experience. A tool that has become essential today, it benefits all teams in a company. Discover in this article the main...
Why the brand image is so important? Branding, also known as branding, is a crucial point for any business. Determining how those who know you perceive your brand, it can directly influence your number of sales. When your products and your brand have a positive image, they are more easily marketable and appeal to a...
There are many channels and platforms that customers can connect to Twitter, Facebook or Instagram have been a resounding success even in the private sector in recent years. Social networks have also gained the business world and are not just marketing channels, but are now essential tools for customer relations. A close connection with social...
Companies are different in size, structure, purpose, and philosophy. The offered CRM tools also differ in terms of the features offered. Some applications focus on storing customer data, while other programs focus on marketing functions. Finally, other systems are characterized by the fact that they cover a wide range of functions. The right CRM solution...
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